Certificate in Digital Marketing and Automation

In a world where online presence defines business success, digital marketing has become the cornerstone of effective brand-building and customer engagement. Businesses of all sizes need to connect with their audiences online, and digital marketing provides the tools and strategies to reach them effectively. The integration of artificial intelligence (AI) into digital marketing is further revolutionising how businesses optimise campaigns and deliver personalised experiences by automating repetitive tasks and providing deep data insights.

LearninGT by Grant Thornton Bharat is pleased to launch its ‘Certificate in Digital Marketing and Automation’ to provide participants with an in-depth understanding of digital marketing and AI automation techniques. In this practical digital marketing certification, you will learn to develop strategic marketing plans, create compelling content and execute successful campaigns by leveraging AI to maximise efficiency.

• Introduction to digital marketing
  • Evolution of social media marketing
  • Digital advertising in 2025
  • Trends in content and search engine optimisation (SEO) marketing
  • Email/SMS/WhatsApp marketing
• Developing the digital marketing plan
  • Identifying business goals and campaign objectives
  • Planning resources and marketing management
  • Forecasting and budgeting of campaigns
  • Developing marketing mix model and media calendar
  • Conducting market research: Competitors, consumers and collaborators
  • Case study: Leading food delivery service company
    • Developing marketing mix model and media calendar
    • Conducting market research: Competitors, consumers and collaborators
• Building an audience for the campaign
  • Identifying the scope of internal and external consumer data
  • Using social listening for an intent-driven audience
  • Using CRM and automation tools such as Zapier to build an audience
  • Case study: Yoga Studio
    • Segmenting and understanding custom and looklike audience
• Messaging strategy and content creation
  • Developing the messaging strategy and content calendar
  • Designing graphics and video content using Canva, Adobe Express and AI
  • Creating a sustainable content supply chain
  • Case study - Leading hotel group
    • Drafting social media content and ad copies using AI
  • Case study - Leading cab service
    • Drafting promotional emails using AI and designing graphics on Canva
• Managing organic marketing
  • Analysing website and app traffic
  • Optimising app and website with SEO and app search optimisation (ASO)
  • Executing a social media calendar
  • Publishing and managing digital content broadcast
  • Case study: Leading food delivery service company
    • Developing marketing mix model and media calendar
    • Conducting market research: Competitors, consumers and collaborators
• Managing Meta advertising
  • Introduction to Meta ad platforms: Facebook, Instagram and WhatsApp
  • Meeting business goals with Meta’s reach
  • Setting up Meta (Facebook and Instagram) campaigns with different business goals
  • Meta reporting by defining metrics and tracking campaign performance
  • Meta reporting by creating customised campaign reports
  • Setting up WhatsApp Business and WhatsApp application programming interface (API) with WhatsApp Team Inbox (WATI)
• Managing Google advertising
  • Introduction to Google platforms: Ads, Google My Business, analytics and merchant centre
  • Meeting business goals with Google campaigns
  • Setting up Google campaigns (search, display, shopping, etc.) with different business goals
  • Google Ads reporting by defining and tracking campaign performance
  • Google Ads reporting by creating customised campaign reports
  • Case study - Leading eyewear company
    • Achieving business goals with campaigns
• Understanding other leading advertising platforms
  • Setting up and monitoring LinkedIn campaigns
  • Setting up and monitoring X (Twitter) campaigns
  • Understanding Pinterest and TikTok campaigns
  • Setting up AdRoll campaigns
  • Setting up e-commerce marketplace ad campaigns
  • Case study: Leading E-commerce companies
    • Understanding their campaigns
• SMS and email marketing
  • Scope of SMS and email marketing for business goals
  • Setting up and tracking SMS campaigns
  • Setting up email campaigns with Mailchimp

• Fundamentals of marketing automation
  • Dimensions of marketing automation and latest trends
  • Case study - Leading hotel group
    • Enhancing efficiency using marketing automation
  • Hands-on exercise: Feasibility and viability test for your organisation
• Resources and technology for automation
  • Introduction to essential automation tools and their features
  • Drafting organisational transition journey for marketing automation
  • Aligning stakeholders and creating a culture of change
  • Hands-on exercise: Comparative analysis of leading tech stacks of automation
• Email marketing automation
  • Designing and drafting a personalised email using HTML and AI
  • Preparing audience segments for multiple campaigns with Salesforce CRM
  • Executing the email campaign with Mailchimp
  • Creating customer journeys with Adobe campaigns
  • Case study: Leading company in banking
    • Analysing successfully automated email campaigns
  • Hands-on exercise: Demo of Mailchaimp and Adobe campaigns
• Social media marketing automation
  • Understanding social media publishing tools such as Hootsuite and Sprout Social
  • Understanding social media monitoring tools such as Hubspot
  • Fundamentals of online reputation management (ORM)
  • Social media marketing using AI
  • Case study: Leading food delivery service
    • Analysing successfully automated social media campaigns
  • Hands-on exercise: Application of social media monitoring tools
• Digital advertising automation
  • Automation of customer segmentation for digital advertising
  • A/B testing and campaign optimisation
  • Automating SEO and search engine marketing (SEM) with SEMrush tool
  • Using CRM tools and category entry points (CEP) to enhance advertising efficiency
  • Understanding programmatic advertising
  • Case study: Leading company in FMCG
    • Understanding digital advertising automation and A/B testing
• Mobile and app promotions
  • Marketing via WhatsApp and SMS with Appsheet and other tools
  • Case study: Leading food delivery service
    • Understanding mobile marketing automation

programme fees: INR 20,000 plus taxes